In sales, you need to stay on your client’s mind to ensure they turn to you every time they need your product or service. One of the best ways of achieving this is through giving clients gifts of appreciation. While you’re welcome to go over the top and win their affections with a Fruit of the Month Club subscription, the following 21 ideas are a great and practical way to say ‘Thank You’ without stretching your budget.

1. Promotional Codes – Clients love e-mails thanking them for their business especially if they include promotional codes for generous discounts. These need to be generous because they’re special gifts to people who support your business and reel in prospective clients.

2. How-To Guide – Smart consumers always love learning something new. To tap into this, provide them a link to a 10-page how-to guide or a video related to your offerings.

3. Helpful eBooks – Share interesting eBooks on how to beat stress, manage work and home, etc.. These will teach important skills or healthy lifestyle habits, showing them that you truly care about them rather than their money.

4. Free Membership to Your New Loyalty Program – You can invite your most loyal clients to your new VIP loyalty program and give them a year’s membership for free. Just make sure that your program offers customers value or your gift is worthless.

5. A Charitable Gift – Making contributions to charity in your customers’ honor is a great way to show that you care about them and the world around you. Salespeople can donate a percentage of a sale to their favorite charity or plant a tree somewhere with their name. Just remember to send a receipt or a picture to prove this.

6. Provide a Surprise Upgrade – If you offer a loyalty program or delivery services, gift your customers a surprise limited-time upgrade. This will introduce them to a wider range of services, prompting them to pay for a permanent upgrade.

7. Give Out Free Coupons – Give your clients coupons to redeem at coffee shops or other outlets. While the discount will be nice, you can invest in 50 donuts, for instance, and circulate 50 free donut coupons around.

8. Refer Top Clients – If you’re a B2B salesperson, you can gift your clients with more clients of their own. You can have a Client of the Week page, highlighting how your own clients can benefit from striking deals with them.

9. Guest Blogging Invitation – If you’re a B2B salesperson and have a successful blog, invite your top three customers to become guest bloggers. They’ll appreciate the chance to showcase their expertise and spare you from having to research who they are and what they do before you can feature them.

10. Just Because Discounts – From time to time, reward your clients with a special discount on their bill just because. This will show your gratitude and coax buyers to make more purchases in hopes of another discount.

11. Branded Gifts – Invest in anything from paper clips to hoodies with the company’s logo or product emblem. Just make sure that you invest in something useful that won’t be hidden out of sight.

12. Fun, Free App – Apps are the rage nowadays. You can develop a fun or practical app and offer its download link to your clients. If you enable in-app purchases, they can buy more from you whenever they use the other functions of the app.

13. Virtual Calendar – Calendars are popular particularly if they contain attractive pictures that your clients would like to see on a daily basis. This way you don’t have to pay to have calendars printed.

14. Offer Free Shipping – Now who doesn’t appreciate getting free shipping? Select three clients and pay for their shipping to ensure their loyalty in the future.

15. Invite Them for a Test Drive – If you’re about to launch a new product or service, talk to the company and invite three to five clients to test it. This will give them a peek at your company’s future, making them feel special that you’ve selected them.

16. Handwritten Notes – As cliché as this may seem, customers love them because they show that you’ve taken the time to do something special for them. You can send these through direct mail to show your appreciation.

17. 24-Hour Brand Ambassador – Make one of your clients a brand ambassador for one day. They can complement your sales and marketing efforts while showing potential leads that you always reward top clients.

18. Item from Wishlist – If you’re following your clients or have a wishlist feature on your site, grant them something within your budget. Your client will appreciate receiving something they’ve been interested in.

Now some of these may mean spending a little from your own pocket, but you won’t be able to make money without investing a little. So don’t be afraid to go a little beyond ‘free’ from time to time.