BASIC SEO MARKETING STRATEGIES in 2022 | GAIN Effective TRAFFIC-GENERATING SEO STRATEGIES IN 5 STEPS

Gaining knowledge of basic SEO marketing strategies is important. Before directly diving into creating an effective SEO marketing strategy one should have a clear-cut idea about the essential components of Successful SEO Marketing. In this article, we will acknowledge you with some basic ideas about how SEO fetches SERP & what else you need to make sure to list your Website or Web Page in search engines.

These 5 Steps of SEO marketing discussed here will surely help you to understand the basic functionality of Search Engines & gain organic traffic. Here we are to help you build your base with an instant working guide and then will give you some solid tips to generate organic traffic.

SEO( SEARCH ENGINE OPTIMIZATION) is a part of DIGITAL MARKETING. In simple terms, SEO is efforts done to enhance your site’s visibility and content to rank higher on search engines. Efforts done to enhance SERP which tends to increase the quantity of organic traffic on your website are generally termed Organic SEO. By the term ORGANIC TRAFIC, we mean a REAL OR FREE AUDIENCE that visits your site from the search engine’s SERP.

Just for instant, this traffic is gained by just Optimizing your Webpages & Enhancing their design without investing or free of cost using a Search Engine criteria. To list your website ahead in any of the search engines go through these 5 Basic SEO Marketing Strategies which are very effective.

5 BASIC SEO MARKETING STRATEGIES IN 2022 NEXT LEVEL.  

Table of Content

• KEYWORD ANALYSIS
• SERP CHECK
• CONTENT BUILDING
• QUALITY BACKLINKS
• IMPROVE AND UPDATE

HOW DO BASIC SEO MARKETING STRATEGIES WORK?

The main objective of SEO is to rank higher on the search engine result page to attract the majority of the organic audience. Search engines like google keep changing their algorithm. In which they sort out the best possible content for the query searched and 75% of the audience visit the first site and only 19 to 17 % of the audience rely on other search engines. So to get better traffic and increase your rank in SERP plan your SEO Strategy as discussed below.

Note:-  Search Engines do not publish their ranking factors anywhere, We have to analyze to know about these factors & prepare strategies.

Some common GOOGLE RANKING FACTORS are

• Create Off Page Backlinks to your website Know More
• Keyword analysis
• Sky Scrapper Content creation
• Optimize the Speed of your Webpages
• Make your Webpages Device Responsive.

Here we have listed the most generally used factors by search engines. To list  

ROOT ELEMENTS TERMED TO MAKE BASIC SEO MARKETING STRATEGIES

ON-PAGE SEO / ON-SITE SEO refers to efforts made to improve the quality of your web page content. This will boost your website’s search engine ranking, and result in higher Page Authority / Domain Authority. It is the only part of SEO that is under our control and can be altered by us on web pages.  On-Page SEO activities include:-

1. Keyword Research

2. Title & Sub Title Arrangement

3. Meta Information of Webpages

4. Webpage Speed Optimization (Image Size, Remove Duplicate Content & Minimal use of In-Line CSS)

OFF-PAGE SEO involves strategies that drive referral traffic to your website from other sites. OFF PAGE focuses on branding and elevating your website. The critical factor of this element is link building, backlinks, and brand mentions. 

TECHNICAL SEO is assuring that a website meets all the technical aspects of the modern search engines to escalate your site’s ranking. The key elements of TECHNICAL SEO are crawling, indexing, rendering,  and website architecture. It often happens behind the scene. 

SHOVING MORE INTO SEO WE COME ACROSS THE TERMS LIKE:- BLACKHAT SEO & WHITE HAT SEO. These terms are important for one to know before learning about basic SEO marketing strategies so here we go:

BLACK HAT SEO is all about unethical strategies used to get your website to the top in SERP and increase your site’s ranking. They portray that their site and content provide more value to the users. Those marketers just focus on getting their site traffic by hook or crook. They are not concerned about the quality or relevance of users. This type of strategy is likely to fail as it increases the website’s bounce rate or can also decrease session duration perusers.

WHITE HAT SEO refers to the good and regular practice of SEO to rank your website. The methods and tactics used by them are approved by Search Engine & likely to get quality users can surely increase Domain Authority. This type of practice always focuses on gaining organic traffic. Methods usually adopted by these white hat SEOs marketers are covered in our instant guide of basic SEO marketing strategies.

 KEYWORD ANALYSIS

Finding the best keyword for our content is one of the foremost strategies to be followed, as this keyword will be the first factor to list our webpage on Seach Engine’s SERP. keyword analysis can also be referred to as the most basic practice for SEO. Giving your content a proper keyword is the basic foundation of content writing. While selecting keywords you must keep some perspective in mind here we have listed some that will make your content stand unique.

1. Study the content of your competitors & make a list of keywords they have used. You can gather some keywords targeted on the various website by checking the meta tag in the source code.

<meta name=”description” content=””/>

2. Next step is to check the keyword MONTHLY SEARCH VOLUME & Competition. The keyword with higher Search Volume & Low Competition tends to get a higher rank in SERP.  Word Stream is a tool that can help you find such keywords for free. Try it now

3. Reframe your keyword based on your above point & use it in your content.
In short keyword analysis means studying what people are searching for & based on that we have to rewrite our content that will help you to get listed on Search Engines. We can also say that Keyword   Analysis is to study how search engines prepare SERP after that to prepare keywords that will be suitable to rank higher in SERP.

As known previously keywords are an important way to make your content rich. Also, keep in mind that using keywords more often in your content may lead to overoptimize & will be blacklisted by SERP & can show a negative impact on your SEO Score. 

SERP CHECK

After you enter a query into any of the search engines the webpage you see is SERP (SEARCH ENGINE RESULT PAGE). You need to learn how this SERP is fetched in different search engines like Google to list your Website or Webpage. Search Engines use certain algorithms to fetch this result.

CONTENT BUILDING

The website must contain complete and relevant information. Excessive use of irrelevant information can cause users frustration as they cannot seek specific data. Also if the information provided is incomplete, the users can leave the website. Placing appropriate and relevant content is one of the most essential factors of basic SEO Marketing strategies that will satisfy users and sustain their interest in the website. Before writing the content you must be aware of a few aspects which can help to optimize & result in high traffic through that content. Here are some of the point which results in quality & relevant content.

1. Purpose of your content:- The purpose of the website should be identified. Before creating a website, we should be clear with the definition and goal of the website. A properly designed website will be helpful to the organization. The purpose of creating the website may be to provide information to a group of people, or it may be to attract new customers or it may be to sell the products online. Having decided on the purpose, the content and layout of the website can be properly developed.

2. Targeting the intended audience:- The website should contain both general and detailed information. It should also contain specific and non-specific data. The proportion of the different types and extent of detailed and specific information depends on the nature of the expected audience. The user expectations from the website are important to know, as it helps to develop the appropriate content and layout of the site. This also ensures that the website is useful and successful.

Another consideration is the speed of connection that the expected users will have. In case, large graphical files are kept on the website, they will take a long time to download. The users will become impatient while waiting for large files and leave the site. Thus, the website should contain minimal required graphic and multimedia files. This point also is termed the root element to make basic SEO marketing strategies.

3. Content should be Device Responsive:- The website should be designed to scale for all devices like computers, smartphones, and tablets. Also, the website should be designed keeping in mind that it is well displayed in all the web browsers.

Note:- Content is King in Digital Marketing & important aspect of Basic SEO Marketing Strategies. So mind your content & it will mind everything related to user interests.

QUALITY BACKLINKS

First, know what backlinks are, backlinks are also known as ‘inbound’ or ‘incoming links’. This is the link from one site to another website. It is important to get this link as this will not only increase your traffic but will show that your content is valuable and beneficial for their audience, but with this, it’s equally important to know whether the links you are getting are qualitative or from some random site and to check that you should verify domain authority of that page. To understand this in detail click here.

IMPROVE AND UPDATE

This basic SEO marketing strategy includes an after-study of your page. There are a lot of things that an SEO should keep in check which go both on-page and off-page. Namely domain authority, mobile-friendliness, image alt tag, headings, bounce rate, inbound outbound internal links, meta description, etc one should update himself with all these aspects and google algorithms, which keep on changing. Thus he should have a complete idea of these and then improve his page accordingly.

CONCLUSION

These were the basic SEO marketing strategies. We are sure that after reading this article you have a clear idea of what SEO is & now you can plan basic strategies of SEO marketing, and some terms of SEO too with the help of our instant guide. But the most important thing is that Google or any other search engine changes their SERP algorithms. To make yourself stable in this field you are required to keep yourself updated about the current market situation & plan your basic SEO marketing strategies.